NRMA Parks and Resorts has partnered with the Royal Life Saving Society – Australia (RLSSA) to ensure a fun and safe waterfront vacation for everyone this summer.
As a Vacation Park Ambassador, former Olympic swimming gold medalist and water safety advocate Brooke Hanson joined the team to help deliver vital safety messages to families during these holidays.
The two new partnerships are part of NRMA’s continued commitment to creating safe vacations, especially where there are fun outdoor attractions like swimming pools and water parks, lakes, rivers or the ocean. near. The essence of the initiatives is to provide clear and simple water safety advice to customers so that everyone can make it their own.
Hanson and his young family will appear in a series of short videos, social media and online resources, as well as posters and signage that will appear in each park, with key messages for enjoying the water safely. during these holidays, in particular:
- Supervise children at all times
- Wear a life jacket when boating and fishing
- Avoid alcohol around water
- Never swim alone
- Follow the rules and enjoy the holidays!
NRMA’s partnership with RLSSA comes as recent published research reveals that more than a third of drownings in Australia occur more than 50 kilometers from their homes and are more likely to occur in swimming spots, unknown boating and fishing.
Royal Life Saving Society – Australia Chief Executive Justin Scarr said new research has shown that more than half of all Australians will visit an aquatic location during the summer, including rivers, swimming pools, ports and beaches.
Scarr said that “after the past two years we know people are eager to get out there, explore our waterways and relax.
“Royal Life Saving urges everyone to have fun, but be prepared and review safety precautions, especially in unfamiliar places.”
NRMA Parks and Resorts chief executive Paul Davies said teams from 37 parks across eastern Australia are preparing to welcome a record number of vacationers over the summer.
Davies added, “This year more than ever our guests deserve a great getaway and at NRMA we strive to provide a safe outdoor vacation with fun for the whole family.
“We are very happy to align with Australia’s water safety leaders with some simple tips and friendly faces that make it easy to avoid any issues while on vacation.”
NRMA’s digital resources containing Brooke Hanson’s advice on water safety are available here.
For more information on NRMA parks and complexes, visit www.nrmaparksandresorts.com.au
Image: Brooke Hanson, NRMA Parks Ambassador, former Olympic swimming gold medalist and water safety advocate, with her family
January 2, 2022 – Life Saving Victoria calls for caution after four drowning since New Years Eve
December 30, 2021 – Water safety authorities urge Victorians to play it safe by the water’s edge during New Year’s Eve celebrations
September 9, 2021 – NRMA Dubbo Holiday Park offers COVID-19 self-isolation accommodation
July 21, 2020 – Blacktown City Council partners with NRMA Insurance to shade playgrounds
June 20, 2017 – NRMA expands its holiday park activities with the acquisition of Australian Tourist Park Management
November 29, 2021 – The Royal Life Saving Society proposes to appoint two independent directors
June 5, 2019 – The Royal Life Saving Society celebrates 125 years of service in Australia
September 10, 2017 – Applications invited for the positions of the Board of Directors of the Royal Life Saving Society – Australia
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