Subaru Green Lights National Parks Fund, pledging cash for sustainability

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On Wednesday, Subaru became the primary sponsor of three essential National Park Foundation initiatives. The brand was already NPF’s largest business partner, providing funding and public engagement to help protect 85 million acres in 400 parks.

As a major corporate donor, Subaru has already provided significant support to the National Park Foundation. Now, the automaker is announcing that it will sponsor FPN’s outdoor exploration, parks of the future, and resilience and sustainability initiatives.

While dollar amounts are not being disclosed, there is reason to believe Subaru’s involvement will give the programs a big boost. In addition to its MFN commitments, Subaru has also donated $ 68 million to other organizations working to conserve national parks.

This is another indication that the brand is serious about its commitment to sustainability. With nonprofit partnerships with people like Leaves no trace, his programs understand to replant half a million trees to help relieve this summer’s wildfires in California. Support from the National Forest Foundation recently expanded this effort to include an additional half a million trees in Washington, Idaho and Oregon.

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For its new sponsorships, the brand says it will build on the experience gained from past initiatives such as Don’t feed landfills, which disposed of 16 million pounds of national park waste from landfills.

Subaru’s National Park Foundation Sponsorship Details

Subaru’s plans for its new National park foundation sponsorships include the following:

  • Through the Outdoor exploration initiative, Subaru will help promote inclusiveness in US national parks. With a particular focus on multicultural and multigenerational families, the brand will fund programs that remove barriers and encourage equitable access to parks for all.
  • Subaru will fund local environmental stewardship in national parks through the Resilience and sustainability waste reduction, recycling and visitor education initiative.
  • Subaru will help FPN implement electric vehicle technology to prepare the fleets of the future through the Parks of the future initiative. It will directly fund programs that plan and implement electric vehicle infrastructure in and around national parks.

Brand support for FNP follows announcement of launch of true zero emissions 2022 Solterra EV. Subaru envisions the SUV as the adventure vehicle of the future, designed to facilitate exploration without damaging the environment, which seems perfect for trips to national parks.

2023-Subaru-Solterra-front-blue
2023 Subaru Solterra.

“National parks are America’s treasures,” said Alan Bethke, senior vice president of marketing, Subaru of America, Inc.

“Subaru owners have a deep connection to national parks and we are committed to protecting them. As long-time partners of the National Park Foundation, we are proud to renew our commitment to supporting national parks by helping to apply our sustainability expertise, preserving these pieces of American history for many years to come. future adventures.


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