UserTesting study explores America’s most popular outdoor activities and associated travel plans


SAN FRANCISCO – (COMMERCIAL THREAD) – Now, as summer is in full swing, UserTesting, a leading provider of on-demand human analytics, has conducted research to examine the outdoor activities that adult men and women participate in at the United States, how far are they willing to travel to pursue their passions and what are they looking to buy to carry out these activities.

Running, walking Top rated outdoor activities

The study found that 100 percent of women and 90 percent of men surveyed chose running or walking as their main activity. Men and women were closely aligned with their second most popular choice, camping and hiking, at 75% and 70% respectively. The third most popular activity is one where the preferences of men and women divide, with 60 percent of women focusing on cycling while 50 percent of men choose kayaking / canoeing. At least 60 percent of men and 50 percent of women reported participating in these activities on a weekly basis.

Watch this video to hear respondents share their thoughts on the activities they plan to participate in this summer.

Who does more or less?

In 2020, 160.7 million Americans aged 6 and over participated in at least one outdoor activity, an increase of 7.1 million from 2019. These results from the Outdoor Foundation are consistent with the results of UserTesting survey. It was found that 90% of women participating in the UserTesting survey did more or the same number of outdoor activities, compared to 65% of men engaged in more or the same number of outdoor activities as before the pandemic.

The most common reason women reported being more active than before the pandemic was the need to find activities to replace those they were unable to attend during the pandemic, such as eating out, eating out, or eating out. gymnasium, cinema, etc. true for men doing more outdoor activities than before the pandemic.

Watch this video to hear respondents share their thoughts on their level of participation in summer outdoor activities.

It’s time to buy new equipment and clothes

From clothing to backpacks to the latest electronics, an equipment upgrade is always worth considering. The study found that 75 percent of men and 65 percent of women have purchased or are planning to purchase new backpacks, sleeping bags, tents, as well as equipment such as binoculars, a cooler / cooler, knives, multi-tools, trekking poles and a water bottle. type of equipment for their next trip.

Equally important is proper clothing and footwear, and 95 percent of men and 90 percent of women plan to buy new running or hiking shoes. The study found that 100 percent of men and 70 percent of women chose pants or shorts as one of their best buys. The third most popular option differed with 70 percent of men choosing hats / headwear while 65 percent of women chose sunglasses.

Watch this video to hear respondents share their thoughts on the purchases they plan to make for their summer outdoor activities.

Pursue passions both locally and far away

There is a desire to get out of the house and hit the road. It turned out that the method of travel was mainly driving, as 65% of men and women said they would not fly to their destinations, but 30% of men and women expected to travel 100 miles or more. The number of traveling companions varied. The study found that 60 percent of men will travel with 1 to 3 people, while 60 percent of women said they will travel with larger groups of 4 to 6 other people.

Watch this video to hear respondents share their views on the distances they will travel and the number of people they will travel with for summer outdoor activities.


The survey was conducted on July 12 among 20 men and 20 women who participated in the video aloud survey. The participants who qualified for this test were between the ages of 25 and 45 and lived in the United States.

About user testing

UserTesting enables every organization to deliver the best customer experience fueled by human insight. With UserTesting’s on-demand Human Insight platform, businesses across industries make accurate, customer-driven decisions at every level, at the speed the business demands. With UserTesting, product teams, marketers, digital and customer experience managers, designers and UX researchers confidently and quickly create the right experiences for all target audiences, increasing customer loyalty. brand and revenue. UserTesting’s customers include more than half of the world’s largest brands. UserTesting is headquartered in San Francisco, California. To learn more, visit


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